Emirates Airline podepsala dohodu o spolupráci s Thajským úřadem cestovního ruchu (TAT) a zavazuje se tak k podpoře turistického rozvoje v této zemi. V rámci této dohody budou obě dvě strany vyhledávat a následně realizovat společné marketingové a další propagační iniciativy s cílem přilákat nové cestovatele do Thajska.
Dohoda o spolupráci byla podepsána Orhanem Abbasem, senior viceprezidentem pro obchodní záležitosti Emirates pro oblast Dálného východu, a Chattanem Kunjarem Na Ayudhyem, zastupujícím guvernérem pro mezinárodní marketing (Evropa, Afrika, Blízký východ a Severní a Jižní Amerika). Slavnostního aktu se zúčastnil také Jeho Výsost šejk Ahmed bin Saeed Al Maktoum, předseda představenstva a generální ředitel Emirates Group, a Phiphat Ratchakitprakarn, ministr cestovního ruchu a sportu Thajského království. Přítomni byli rovněž Yuthasak Supasorn, guvernér Thajského úřadu cestovního ruchu, Chairat Sirivat, generální konzul Thajska při SAE, a Adnan Kazim, obchodní ředitel Emirates.
V rámci společné dohody bude Emirates propagovat destinaci Thajsko v celé své globální letecké síti a na strategických trzích také prostřednictvím cestovních agentů. Rovněž bude spolupracovat na programu poznávacích zájezdů, které budou oslovovat různé skupiny zákazníků.
„Naše společnost začala do Thajska létat před více než třiceti lety, destinace v tomto království patří v rámci naší jihovýchodní asijské sítě mezi nejoblíbenější, zejména pak mezi turisty z USA, Evropy a Blízkého východu. Jsme potěšeni, že můžeme navázat spolupráci s Thajským úřadem cestovního ruchu, abychom tak podpořili turismus v této zemi a navázali na úspěchy z předešlých let. Těšíme se, že budeme společně podporovat rozmanitou nabídku pro různé skupiny turistického odvětví a rovněž koncové zákazníky, aby tak byly naplněny stanovené cíle pro znovuobnovení thajského cestovního ruchu po pandemii covid-19,“ uvedl Orhan Abbas, senior viceprezident pro obchodní záležitosti Emirates pro oblast Dálného východu.
„Toto memorandum o spolupráci otevírá cestu ke strategické spolupráci v oblasti turismu mezi Thajským úřadem cestovního ruchu a společností Emirates. Náš úřad bude Emirates při rozvoji letecké dopravy z klíčových strategických trhů plně nápomocen. Plánujeme podporovat cestovní agenty a průvodce v domluvených cílových trzích napříč celou leteckou sítí Emirates, pro tyto aktivity chceme využívat nejrůznější propagační dárky, speciální cestovní balíčky a nabídky, a dalších marketingové nástroje,“ řekl Yuthasak Supasorn, guvernér Thajského úřadu cestovního ruchu.
Thajsko zůstává i nadále důležitou součástí globální sítě Emirates, která nyní čítá více než 130 destinací. Své letecké služby do Bangkoku zahájila Emirates v roce 1990, v roce 2012 pak byly spuštěny přímé lety na oblíbený ostrov Phuket.
Emirates obnovila své lety do Bangkoku v září 2020 v současné době do tohoto města nabízí dva denní lety operované letounem Boeing 777-300ER a jeden denní let s letounem A380. Na ostrov Phuket Emirates poskytuje 11 letů týdně.
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