Industry partners bring research, case studies, technology … and Olympians to 30+ sessions on PlanetIMEX’s Community Day 

The only source of knowledge is experience.’ That’s according to Albert Einstein and IMEX has collaborated with its industry partners to bring shared experiences and learnings to Community Day, taking place on Friday 16 October as part of the new PlanetIMEX, October edition.

Community Day will bring together experts from inside and outside the business events industry to deliver a series of free learning sessions exploring Event Design; Hybrid & Tech; Restarting Business; Equality & Diversity and more.

Olympic medal winner overcoming challenges

In IAPCO’s session, Olympians and meeting professionals – not so different after all, British Olympic rower Victoria Thornley will detail how she dealt with the postponement of the Tokyo 2020 Olympic Games, adjusting her training regime and mental preparation. She is joined by Panos Tzivanidis, Director of Corporate Events and Services at the International Olympic Committee, who will explain what it will take to ensure the rescheduled event takes place in 2021.

Image: British Olympic Rower Victoria Thornley. Download image here

Mandalay Bay also looks ahead to 2021 as the new host venue for IMEX America, beginning next year. Are you ready for some IMEX? is a virtual tour behind the scenes of the 43-storey luxury resort and the south side of the famous Las Vegas Strip.

Exclusive preview of incentive research

Planning for the future is easier when you have a clear picture of the current climate. The health of the incentive travel industry is detailed in an exclusive preview of research by industry associations SITE, IRF and FICP. They have collaborated once again on an industry-wide survey and are set to reveal the preliminary results on Community Day, furnishing event professionals with the data, knowledge and insight to make informed business decisions.

Collaboration is a core value of the international association community and Best Cities Global Alliance will share how to collaborate with CVBs and reveal findings from their recently launched legacy report. In Your meetings can be more meaningful they aim to help association professionals achieve results, affect positive change and leave a legacy in their communities.

Largest global gathering of #EventCanvas

Creating memorable and engaging experiences is at the heart of live events and is set to be even more important once the sector returns to full health. Event professionals can map out the experience journey through the latest thinking in event design. During PlanetIMEX #EventCanvas is inviting people to become part of the largest gathering of the global community of #EventCanvas users and trained practitioners of the Event Canvas™ methodology. A hands-on exercise led by Dennis Luijer and the team at Event Design Collective, Drawing out change – A Global #EventCanvas Community Gathering, will celebrate how event design works visually. 

Sharing an international perspective on how the industry and governments have addressed the pandemic is the Northstar Travel Group. In Breaking news: reporting on COVID-19’s impact on the meetings industry, Northstar’s leading editors from the UK, US and Asia will detail how they have covered the pandemic, how they perceive the industry evolving, their analysis of latest research, and what they expect for the future.

From gaming to game-changing events

While the pandemic has accelerated digital experience trends for the business events industry, others such as eSports, were already ahead of the curve. PCMA’s session Digital engagement lessons from the gaming world will explain the emerging technology and design techniques used to create captivating digital experiences that can be adapted for business events.

Likewise, digital community Zeus digs into how B2B event-tech companies have adjusted their offerings for a post-pandemic world and explores the latest technological innovations.

Best practice findings from planning and hosting a multi-site hybrid conference will be detailed by the GCB in A scientific exploration of event formats – best practice example of BOCOM. BOCOM (Experience Borderless Communication), held recently, was supported by Fraunhofer IAO Institute as part of a scientific exploration of the characteristics, benefits and limitations of the different elements of hybrid formats.

Over 30 free learning sessions take place on Community Day, many of which are EIC and ILEA accredited. Community Day is on Friday 16 October and makes a fitting finale to the week-long PlanetIMEX, October edition, taking place 12-16 October. Registration is available now at 

PlanetIMEX’s coral reef underworld will be unveiled and open to explore on 12 October.


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