The German Convention Bureau celebrates winning the IMEX/GMIC Green Exhibitor Award at IMEX

The German Convention Bureau (GCB) has been presented with the IMEX/GMIC (Green Meeting Industry Council) Green Exhibitor Award during IMEX in Frankfurt 2013. The Award was made at last night’s IMEX Gala Dinner at Frankfurt’s Marriott Hotel Platinum Ballroom.




The GCB offered a strong case for environmental sustainability. It fended off competition for this coveted award by demonstrating a strong and ongoing commitment to sustainable development through a wide variety of policies and initiatives designed to lower the environmental impact of hosting meetings and conferences over the long term.

The IMEX/GMIC Green Exhibitor Award is designed to highlight the ease with which exhibitors can make their stands, marketing materials and the entire process of exhibiting at IMEX more environmentally-friendly and sustainable. It is intended to encourage all exhibitors to contribute to IMEX’s waste reduction policies, aiding the IMEX organisers in making the show as environmentally-friendly as possible.

Matthias Schultze, Managing Director, GCB German Convention Bureau, and IMEX Strategic Partners, commented: “We are really delighted that we have been selected as winners of this year’s IMEX/GMIC Green Exhibitor Award. This is a confirmation of our commitment and efforts in this important field. The GCB, the umbrella organisation for the German events industry, has committed itself to promoting sustainable development in the country. As well as benefiting the environment, this strategy reinforces Germany’s status as a leading player in the field of sustainable events, helping its businesses to secure long-term success in this competitive global market. The GCB’s focus on environment and sustainability forms a central point of our presence at IMEX. This year we are working with providers to offset the CO2 emissions arising from our stand. Our catering supplier, for example, has fulfilled all of our GCB sustainability criteria by sourcing ingredients directly from the surrounding region where possible, selecting seasonal produce and placing particular emphasis on fair trade products.

“The exhibitors on the Germany Stand – a total of 215 businesses and organisations – have also played their part in making it as sustainable as possible. When planning their visit, they have been encouraged to consider the impact of travel, logistics and the printing and distribution of brochures.”

Nominations for the IMEX/GMIC Green Awards are judged by a panel of industry experts and audited externally before the show and stands are also examined by judges during the show.

The 2013 panel includes representatives from the Green Meeting Industry Council, MCI Group, Meeting Revolution, Sustainability Intelligence as well as specialist consultants, Elizabeth Henderson and Louise Hall Reider.

Judge, Amy Spatrisano, Principal MeetGreen explained: “The green exhibitor entries were very competitive this year, making the decision a difficult one. Ultimately the GCB triumphed because of the level of integration they achieved throughout their supply chain. They demonstrated a level of ‘joined-up’ thinking and delivery that was quite impressive, not only because of their green stand design but also elements such as sourcing local food and drink while supporting community projects in the process.”

Developed in partnership with the Green Meeting Industry Council (GMIC), the Green Exhibitor Award was launched seven years ago. Previous winners include the Iceland Convention & Incentive Bureau, Frankfurt Tourist Office, Switzerland Convention & Incentive Bureau, Visit London, Sri Lankan Convention Bureau, Expoforce GmbH and, last year’s winner, Stuttgart Convention Bureau and its eight partners. The GCB now proudly joins this esteemed line-up as an example of best green practice at a meetings industry trade show.

IMEX in Frankfurt works in partnership with the GMIC to deliver a variety of green initiatives with the aim of improving the environmental credentials of the show year-on-year. These include a waste reduction programme, which saw a 28% reduction in the total amount of waste generated in 2011 compared with 2009. As part of this project, visitor badges, various tags and bags and even the carpets from the exhibition floor are either made from or made into recycled materials. IMEX also uses hydro-electricity throughout the exhibition, including build-up and breakdown. IMEX was also the first trade show in the meetings industry to offer hydroelectricity to exhibitors with the result that in 2012 the show made savings of 36.5 tonnes of CO2 emissions. 88% of all wasted produced during IMEX 2012 was also recycled.
IMEX in Frankfurt strives to consistently improve its environmental impact, as well as educate and support the worldwide meetings, incentive travel and events industry to reduce, reuse and recycle. The IMEX Group also commits to promoting corporate social responsibility and increasing industry awareness of its benefits.

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