Industry response for next year’s ASEAN Tourism Forum (ATF) has been positive, with over 350 TRAVEX (travel exchange) booths contracted and some 550 applications for the Hosted Buyers Programme. The TRAVEX sellers, made up of suppliers of ASEAN travel and tourism products and services, come from the 10 member nations of ASEAN – Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam – and together will take up 8,000 square metres of space.
ATF aims to promoting ASEAN as a single destination and hosting of the event is rotated among the member countries each year.
Participation from host country Myanmar is at an all-time high. U Phyoe Wai Yar Zar, Chairman of Myanmar Tourism Marketing (MTM), said, “The local hoteliers, tour operators and other players in the industry are very much looking forward to next year’s event, this being the first time that ATF is coming to Myanmar. It will be our opportunity to share our country’s rich history and culture with the rest of the world.” MTM is a non-governmental, non-political and non-profit organisation that functions as the marketing arm of Myanmar Tourism Federation, under the guidance of the Ministry of Hotels & Tourism of the Republic of the Union of Myanmar.
Accor, the world’s leading hotel operator and market leader in Europe and Asia Pacific, which is participating in ATF 2015 as a TRAVEX seller, is optimistic about Myanmar’s tourism future. Mr Philippe Battle, Accor’s Area General Manager for Myanmar, said, “Myanmar is a promising market and a new frontier for us in Asia. We have one hotel open in Myanmar – MGallery The Lake Garden Nay Pyi Taw, and a Novotel resort in Inle Lake scheduled to open by October 2014, followed by a Novotel hotel in Yangon. Next year’s ATF in Myanmar will help showcase the country’s potential and we are confident that we will see a rapid growth in bookings in the years to come.”
Backed by major companies
Local Myanmar conglomerates have also shown strong support for ATF 2015. To-date, the organising committee has secured sponsorship from private banks, multi-industry conglomerates and Myanmar’s newest international and domestic airline.
- Official Bank Partner: C B Bank
- Official Tourism Partners: KBZ Group, Htoo Group, Max Hotels Group
- Supporting Airline: Golden Myanmar Airlines
The signing ceremony between representatives of the sponsors and organiser of ATF 2015 took place at Royal Ace Hotel in Nay Pyi Taw earlier today. Said U Thein Htwe, Vice Chairman of C B Bank, “It is an exciting time for Myanmar, and for our local tourism industry. We are delighted to be a part of it by supporting ATF as its exclusive official bank partner.”
U Khin Aung Htun, Joint Secretary of Myanmar Tourism Federation, the organiser of ATF 2015, said, “We are very pleased to have the backing of the local private sector companies for ATF and are confident that together with the support of the Myanmar government and all other industry players, ATF 2015 will be a highly successful event and a milestone for our country.”
In addition, Cable News Network (CNN) has confirmed their support for ATF 2015 as its Official Broadcast Media and will jointly promote the event with the organiser. CNN will also host a luncheon for the tourism ministers and heads of National Tourism Organisations (NTOs) of ASEAN and other Asian countries during ATF 2015.
International standard MICE venue
The official venue for ATF 2015 has been confirmed as Myanmar International Convention Centre (MICC) 1. The key components of the official ATF 2015 programme, such as TRAVEX and ASEAN Tourism Conference, will be held at the newly completed 60,000 square metre exhibition and convention centre. The venue has hosted numerous national level meetings and international business events, including the recently concluded 24th ASEAN Summit.
Themed ‘ASEAN – Tourism Towards Peace, Prosperity and Partnership’, ATF 2015 will be held from 22 to 29 January in Nay Pyi Taw, Myanmar. It is hosted by the Ministry of Hotels and Tourism of the Republic of the Union of Myanmar, organised by Myanmar Tourism Federation and managed by MP Singapore and Myanmar Ventures Group. Limited exhibition space is available and those keen to participate are advised to apply online (www.atf-2015.com) as soon as possible. Application for the Hosted Buyer and Media Programmes will close on 15 October.
For more information on ATF 2015, please visit www.atf-2015.com.