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EVA Air Unveils Meal Service Series for Royal Laurel Class Diners

Taiwan-based EVA Air unveiled a new “Story Island – Round the World” inflight meal service  series  designed  by  renowned  album  cover  designer  and  four-time  Grammy Award nominee Xiao Qing-Yang on February 10, 2015. The specially created tablecloth, menus  and  wine  list  will  be  introduced  in  EVA’s  Royal  Laurel,  Premium  Laurel  and Business Class cabins, starting March 1, 2015.

Foto: archiv Eva Air
Foto: archiv Eva Air

Xiao is Taiwan’s first Grammy-nominated album cover designer. He has won numerous awards  for  his  artwork,  including  a  Chicago  Athenaeum  Good  Design  Award  and  an Independent Music Award for Album Packaging Design. He created the designs for EVA Air as an extension of his „Story Island“ series, an elegant collection of visual images that reflect the artist’s appreciation of natural beauty and concerns about environmental deterioration.

For EVA Air’s new “Story Island  – Round the World” tablecloth,  menus and wine list, Xiao used traditional Chinese paper-cutting techniques to depict Taiwan and its unique fauna. The design features Taiwan in its centre, surrounded by native species such as dragonflies, Formosan sika deer and butterflies, set on a background of warm, natural earth tones selected to enrich the cabin environment. Xiao also enlarged the menu size to  better  showcase  the  airline’s  inflight  gourmet  selections  and  used  four  different colours on the covers to correspond to seasonal changes. The design captures the EVA spirit, flying from Taiwan and caring about the earth and its many creatures.

“We are delighted to be working with Mr. Xiao Qing-Yang,” said EVA President Austin Cheng. “He is a tremendous designer and we have always admired his work. Now, we have the opportunity to do something together. His ‘Story Island’ series is a perfect match for EVA and the design he has created for us is a beautiful representation of our spirit.”

EVA  AIR  has  established  a  reputation  for  providing  innovative  services  and  giving passengers new flying experiences. In December 2013, it added gourmet pastries from French  patisserie  Laduree  Macaron  and  luxurious  Japanese  confectionery  Yoku  Moku cigare  to  inflight  meal  services  in  its  top  cabins.  In  October  2014,  it  teamed  up  with popular Taipei dessert restaurant SEASON Artisan Pâtissier to introduce delicate afterdinner treats. Now, it is working with Michelin three-star Japanese restaurant Nakamura Kyoto Cuisine to create inflight meals. Incorporating designs by Xiao Qing-Yang is EVA’s latest effort to enhance passengers’ flying experiences.

 

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