Second shortlist unveiled for inaugural International Travel & Tourism Awards

The line-up of shortlisted candidates is now complete for the first International Travel & Tourism Awards, presented by WTM, and are revealed today (Tuesday July 31).


Foto: WTM

The prestigious awards scheme celebrates the very best of travel and tourism on a global scale, recognising the outstanding successes of destinations, tourist boards, private sector companies and individuals.

The winners will be announced to an audience of more than 500 leading industry figures – including government ministers – during a prestigious Awards Ceremony at London’s Grade I-listed Tobacco Dock, not far from WTM London’s ExCeL venue on the evening of Tuesday November 6.

A distinguished panel of independent judges has now assessed the second and final categories and the contenders have been unveiled. The awards were co-chaired by Marcelo Risi, UNWTO Chief of Communications, and Nick Pilbeam, Reed Travel Exhibitions Director. Expert judges were drawn from top industry organisations including London & Partners, Euromonitor International, public relations body PRCA, Global Wellness Institute, Association of Southern African Travel Agents, and LGBT consultancy Out Now.

Charlotte Sutton, International Travel & Tourism Awards co-founder, said: “We’ve had some incredible entries from across the globe – from destinations as diverse as the Faroe Islands, Japan, Peru, Slovenia, Manchester and Kerala – and they all demonstrate how tourism is playing a vital role in the economies of different cities and regions.

“Both the quality and volume of entrants was very impressive. Our judges were extremely impressed by the entries, making it quite a task for them to whittle it down.

“Those who are on the shortlist should know they have reached a very high standard. It will be an inspiring and entertaining awards ceremony at Tobacco Dock on 6 November.”

The second list of shortlists are:

  • Best National Tourism Board /DMO Campaign
  •  Faroe Islands Translate by Visit Faroe Islands and Atlantic Airways
  • Japanese National Tourism Organisation Campaign by Digital Visitor
  • National Parks Adventure Campaign by Brand USA and MacGillivray Freeman Films
  • PromPeru – Film Partnership with Paddington 2 by MDSG
  •  Rebounding for inbounding #thisisegypt by Egyptian Tourism Authority, J. Walter Thompson Cairo and Mindshare Cairo
  •  Simply #ExtraJordanary by Accord Marketing
  • Turismo Centro Portugal – To Visit and to Stay, is to Help! By Turismo do Centro de Portugal
  • The Estonian Stress Buster by Visit Estonia, Zavod BBDO and BBDO Berlin
  • The Symphony of Extremes – Born from Finnish DNA by Visit Finland


  • Best PR Campaign
  •  #StopBlueMonday by DEC BBDO on behalf of Canary Islands Tourism
  •  Be aware, be alert, be confident – empowering female travellers by AIG Travel
  •  Communicating a 100-year-old, landmark hotel in an increasingly competitive luxury hospitality environment by Travelworks
  • Faroe Islands Translate by Visit Faroe Islands and Atlantic Airways
  • From „Come Back“ to Comeback: How Puerto Rico Tourism Defied Two Hurricanes and Major Misconceptions by The Puerto Rico Tourism Company and Ketchum
  • Intern-Ship of the Seas by Good Relations
  • Orlando’s BIG Thank You by Visit Orlando
  • Worker Bee Weekender by Marketing Manchester


  • Best Digital Campaign in Tourism
  • #followthespiders by Warner Bros. Studio Tour London
  • Adventure Live by AirAsia Malaysia and WE ARE KIX
  • Faroe Islands Translate by Visit Faroe Islands and Atlantic Airways
  • LoveZagreb – Zagreb Shortcuts# by Zagreb Tourist Board
  • Shoreditch to Shoreline by Visit Jersey
  • The 7 islands that became 47 by DEC BBDO on behalf of Canary Islands Tourism
  • When Denmark Meets DiDi by East West Marketing and Visit Denmark


  • Best in Responsible Tourism
  • CORAL REEF REVIVAL Impetus for Responsible Tourism In PEMUTERAN Village, Bali by Yayasan Karang Lestari (Coral Reef Restoration Foundation)
  • Embracing our Potential, Biosphere Adhesion by Thompson Okanagan Tourism Association
  • Responsible Tourism- Kerala by Kerala Tourism
  • The Cinnamon Elephant Project by Cinnamon Hotels Management Limited


  • Best in Adventure Tourism
  • „Adventure with Purpose“ (AWP) by G Adventures
  • Breaking down borders – Adventure tour rediscovers Ireland’s truly magnetic north by Vagabond Tours of Ireland
  • Dark Sky® Alqyeva: a Star Destination by Dark Sky Association
  • Putting the ‚adventure‘ back into Adventure Travel in Northern Thailand by The Tuk Tuk Club
  • „Qhapaq Ñan: The Great Inca Trail“ project by LimaTours
  • Spaceships Campervan Rentals – Project Liftoff by Spaceships UK
  • The Jordan Bike Trail by Experience Jordan


  • Best in Luxury
  • The experience of a lifetime by Caldera Yachting – Santorini Luxury Cruises
  • Laguna Lounge, Sofitel The Palm Dubai by Sofitel The Palm, Dubai
  • Launch of by Beyond Weddings
  • Taylor Morris & Mauritius Luxury campaign by Mauritius Tourism Promotion Authority and Hills Balfour


  • Best in Wellness
  • Essential Costa Rica. My Choice, Naturally by CNN International Commercial
  • Gran Canaria Wellness by The Spa PR Company
  • Healthy Waters by Slovenian Tourist Board
  • Hidden treasures of Hungary by Lounge Design Ltd and Hungarian National Tourist Office

The shortlist for the Outstanding Contribution Award will be announced in September.

The final award for outstanding contribution to the industry, nominated by WTM London Media Partners, will be the ultimate finale to these show-stopping awards, which will take place at a glittering Awards Ceremony in London on 6 November 2018.

See the full shortlist of around 70 nominations at


Vaše emailová adresa nebude zveřejněna. Vyžadované informace jsou označeny *

This site uses Akismet to reduce spam. Learn how your comment data is processed.